Every generation gets the self-help book it deserves. From the nineteenth-century Marriage Manual to the more recent The 4-hour Work Week (2007), books have been telling us how to cope with life. The promises of these books were—and still are—based on new or recycled knowledge about psychology, health, and business, and on common sense advice cloaked in the rhetoric of revolutionary personal change. The writers of these books were also eager to jump on the bandwagon of new tools to organise information. Or so it seems from a book that I found with the intriguing title Kartothek des Ich: A card index of the self.